We are seeking an experienced and analytical SEO Strategist to join our dynamic marketing team. As an SEO Strategist, you will be responsible for developing and implementing effective search engine optimization strategies to enhance our online visibility and drive organic traffic. Your role involves staying abreast of industry trends, analyzing website performance, conducting keyword research, and collaborating with content creators to optimize on-page and off-page elements. Additionally, you will monitor and report on SEO metrics, implement technical SEO enhancements, and contribute to overall digital marketing initiatives. The ideal candidate possesses a deep understanding of SEO best practices, search engine algorithms, and has a proven track record of improving organic search performance.
Responsibilities:
- Develop and execute comprehensive SEO strategies to drive organic traffic and improve search rankings.
- Conduct thorough keyword research and analysis to identify opportunities and trends.
- Collaborate with content creators to optimize on-page content and ensure alignment with SEO goals.
- Implement effective link-building strategies to enhance domain authority and online visibility.
- Monitor and analyze website performance using SEO tools and provide actionable insights.
- Stay updated on industry trends, search engine algorithm changes, and emerging SEO technologies.
- Conduct technical SEO audits and implement necessary enhancements for website optimization.
- Collaborate with cross-functional teams, including marketing, web development, and content creation, to align SEO initiatives with overall business objectives.
- Track, analyze, and report on key SEO metrics, providing regular performance updates.
- Keep abreast of competitor strategies and industry best practices to maintain a competitive edge.
Qualifications:
- Proven experience as an SEO Strategist or similar role, with a demonstrable track record of improving organic search performance.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, etc.
- Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Familiarity with content management systems (CMS) and website development processes.
- Understanding of technical SEO aspects, including website structure, crawling, and indexing.
- Certification in SEO or related field is a plus.
- Continuous learning and adaptability to stay current with industry changes.
If you’re passionate about optimising online presence, driving organic growth, and staying ahead in the ever-evolving SEO landscape, we invite you to apply and contribute to our team’s success.